Supporting Galen Cason’s First NYFW Showroom
In September, I had the opportunity to support my friend Galen Cason, a Bay Area–born designer whose work fuses high-fashion silhouettes with city aesthetics, gorpcore influences, and earth-toned palettes.
Strategic Guidance
Our collaboration started well before the showroom. Through weekly consulting calls and ongoing communication, I helped Galen refine his vision and execution plan. Using Milanote, we built moodboards, mapped out showroom displays, and aligned on the atmosphere we wanted the collection to communicate.
Marketing & Audience Growth
To build momentum ahead of NYFW, I:
Sourced and managed an ads contractor to run Meta ads targeting relevant audiences.
Personally ran native boosts across social to increase awareness.
Created two stealth TikTok campaigns, which organically promoted the showroom and garnered 50,000+ views.
Directed all traffic to RSVP links on Posh and Partiful, which I hosted and managed, allowing us to:
Gather a targeted guest list.
Collect attendee information for follow-up marketing.
Send event reminders and prepare the foundation for a future newsletter list.
On-Site Support
In the days leading up to the event, I assisted with showroom displays and event setup. I also attended the friends & family pre-event party, where I provided on-site media support.
On the day of the showroom, I was fully on site, providing:
Retail support to help manage guest interactions.
Content capture and media coverage for ongoing storytelling.
A creative spotlight on Galen as a designer, showcasing his vision and the collection’s narrative.
Supporting Galen Cason’s First NYFW Showroom
In September, I had the opportunity to support my friend Galen Cason, a Bay Area–born designer whose work fuses high-fashion silhouettes with city aesthetics, gorpcore influences, and earth-toned palettes.
Strategic Guidance
Our collaboration started well before the showroom. Through weekly consulting calls and ongoing communication, I helped Galen refine his vision and execution plan. Using Milanote, we built moodboards, mapped out showroom displays, and aligned on the atmosphere we wanted the collection to communicate.
Marketing & Audience Growth
To build momentum ahead of NYFW, I:
Sourced and managed an ads contractor to run Meta ads targeting relevant audiences.
Personally ran native boosts across social to increase awareness.
Created two stealth TikTok campaigns, which organically promoted the showroom and garnered 50,000+ views.
Directed all traffic to RSVP links on Posh and Partiful, which I hosted and managed, allowing us to:
Gather a targeted guest list.
Collect attendee information for follow-up marketing.
Send event reminders and prepare the foundation for a future newsletter list.
On-Site Support
In the days leading up to the event, I assisted with showroom displays and event setup. I also attended the friends & family pre-event party, where I provided on-site media support.
On the day of the showroom, I was fully on site, providing:
Retail support to help manage guest interactions.
Content capture and media coverage for ongoing storytelling.
A creative spotlight on Galen as a designer, showcasing his vision and the collection’s narrative.
Tap the above image for a story.
