Eli

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Eli

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Eli

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Little Duckies — Childcare & Preschool Brand + Digital Experience

I built the brand identity and digital ecosystem (the 2 websites above) for Little Duckies, a childcare and preschool program. My work spanned from foundational strategy to high-fidelity web design, ensuring every touchpoint reflected the warmth and trust parents expect.


Click and drag to see the updated logo.

Brand Identity

  • Defined the core brand ethos, aligning values of safety, care, and playful learning.

  • Designed and refined a custom logo, evolving it into a recognizable mark.

  • Developed brand guidelines covering color palette, typography, and font choices for consistency across print and digital.


Digital Presence

  • Built two interactive websites fully synchronized with the brand ethos.

  • Integrated custom questionnaires for parent intake and inquiries.

  • Added playful but polished custom cursors, animations, and interactive design features.

  • Ensured the websites were both engaging for parents and optimized for clarity, accessibility, and trust-building.


Cohesive System

The combination of brand guidelines and web interactivity created a unified ecosystem where parents experienced the same thoughtful, caring brand whether they saw Little Duckies in print, online, or in person.

Brand Identity

  • Defined the core brand ethos, aligning values of safety, care, and playful learning.

  • Designed and refined a custom logo, evolving it into a recognizable mark.

  • Developed brand guidelines covering color palette, typography, and font choices for consistency across print and digital.


Digital Presence

  • Built two interactive websites fully synchronized with the brand ethos.

  • Integrated custom questionnaires for parent intake and inquiries.

  • Added playful but polished custom cursors, animations, and interactive design features.

  • Ensured the websites were both engaging for parents and optimized for clarity, accessibility, and trust-building.


Cohesive System

The combination of brand guidelines and web interactivity created a unified ecosystem where parents experienced the same thoughtful, caring brand whether they saw Little Duckies in print, online, or in person.